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PR Strategist

Company: Lola Red
Location: Saint Cloud
Posted on: May 11, 2022

Job Description:

The Lola Red PR Strategist is a dynamic, client-facing role that develops and executes original and effective public relations strategies that accomplish Lola Red---s client objectives. In addition to supporting client goals, this role works closely with our Digital Social teams to help develop best-in-class integrated campaigns on behalf of our clients as well as providing strategic guidance and leadership to our PR teams. FOCUS: 30% ongoing PR execution of Lola Red top-tier accounts 25% strategic PR guidance and leadership 15% client management 20% team management/education and oversight 10% new business RESPONSIBILITIES: Media relations: Develop newsmaking public relations strategies and plans and oversee concept, execution, management and reporting on behalf of Lola Red clients Support team in finalizing drafts of internal and external documents: pitches, news releases, talking points, fact sheets, bios, agendas, basic newsletter and website content, creative briefs Work with Digital Social teams on integrated campaign development and amplification opportunities for client campaigns Provides strategic insight and expertise on holistic campaigns that speak to consumers and strategic needs that address client challenges and goals Leverages excellent relationships with media on the local, regional and national level, and across all mediums to deliver results on behalf of all clients Boasts a dynamic and close-knit freelance network of media Participate in and conduct media training sessions and media interviews Maintain an understanding of current and applicable news impacting industries related to Lola Red and its clientele Leadership: Participate in weekly departmental meetings to align public relations department, measure success, identify areas of concern and establish necessary solutions Maintain and educate public relations team surrounding effective and strategic public relations writing and messaging practices Work with Account teams to achieve KPIs for specific client accounts to ensure client satisfaction, growth and retention Act as a mentor and guide to all members of the public relations team to help them grow personally and professionally Business Development: Work with the growth team to establish strategic public relations campaigns for new clients Close or help to close new business opportunities through the development and execution of presentation and proposals Identify new business prospects Research and monitor clients business and industry to grow knowledge base and identify upsell opportunities Sustain and grow the client by delivering superior work and consistent results and regularly generating fresh ideas for clients Administrative: Maintain knowledge on a client---s budget and allotted hours to effectively manage and complete tasks at hand while maintaining profitability Ensure client KPIs are met and tracked through a departmental EOS scorecard REQUIREMENTS: 5-7 years in public relations, media relations background preferred 3-5 years prior agency experience Bachelor---s degree in public relations, strategic communications, marketing and/or communications Proven leadership in managing, guiding and successfully developing a team 5 years of client-facing interaction and management of strategic public relations, marketing or communications strategies Strong understanding of current media landscape and earned media strategies, plus established relationships with local regional and national media Strong project management and budgeting skills Strong written and oral communication skills as well as proofreading and editing skills Ability to successfully manage multiple projects simultaneously Work in a faced-paced, deadline-driven work environment

Keywords: Lola Red, Saint Cloud , PR Strategist, Advertising , Saint Cloud, Minnesota

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