Product Marketing Manager
Company: Vanco
Location: Saint Cloud
Posted on: February 25, 2021
|
|
Job Description:
At Vanco, we serve those who enrich our communities. Vanco
provides businesses, nonprofits and educational organizations a
complete range of payment solutions and administrative software.
Our solutions make payment processing simple and ease
administrative burdens for faith-based groups, nonprofits and
schools. We are a software payments company for community
organizations, and every transaction tells a story.An important
part of who we are is our Vanco Values in Action. At Vanco, our
employees: --- Clearly Care --- Own It --- Grow --- Have GritAs a
product marketing manager, you are responsible for making your
products "fly-off the shelf." This role is not about doing demos or
presenting product features (although these may sometimes occur).
Rather, this role is the glue that binds our product strategy to
the tactics we need to drive success in sales and marketing and to
achieve results. You will be the product evangelist and will play
an integral role in organizing product launches. You know our
competitors like the back of your hand: what they do today and what
they plan to do in the future. You also know our buyers better than
they know themselves, including how they make their buying
decisions. This isn't guesswork. You back up strategic insights
with market evidence and then use that knowledge to drive the
development of positioning and messaging that resonates with buyers
and empowers our sales channels to be successful.You will
collaborate with our marketing team to develop innovative programs
that drive demand. An attention to detail and eye for quality are
critical to your success, along with an ability to grasp and
present our product's value proposition in a way that resonates and
clearly articulates how we solve our buyers' problems. You are
obsessed with tracking performance and have the data to prove
what's working and what isn't.In addition to the marketing team,
you will regularly collaborate with product managers and sales
channels; it's a balancing act that requires strong diplomatic
skills, including knowing when to push back and when to dive in.Key
Responsibilities:--- Market intelligence-be the expert on our
buyers, who are they, how they buy and their key buying
criteria.--- Understand the competitive landscape-be an expert on
our competition and how they are positioned.--- Collaborate with
product management and marketing communications to develop product
positioning and messaging that resonate with our target buyer
personas.--- Understand and document our buyer's process, including
where they get information, and the who, what, when and why behind
the decisions they make. Then drive changes to our sales and
marketing processes based on what you learn.--- Develop a marketing
plan for the products you support in conjunction with our marketing
team, including key activities and budgets to support the retention
of existing customers and the acquisition of new customers.---
Assess the effectiveness of the marketing programs that support
your products on an ongoing basis, and report back to the business
on required changes.--- Plan the launches of net-new products and
releases of existing products and manage the cross-functional
implementation of the plan.--- Act as the primary thought leader
for the products you support externally, including speaking
engagements and written works.--- Understand and support our sales
channels; train them on the problems we solve for our buyers and
users; develop internal tools and external collateral and teach
them how and when to use it.Requirements:--- 5+ years of product
marketing experience with at least 2 years of experience in a
market-facing role (e.g., delivering presentations to customers and
prospects, conducting competitor analysis and market research)---
Proficient in productivity applications such as Microsoft Office
and Trello.--- Comfortable using collaboration and CRM tools such
as Teams and Salesforce.--- Familiar with marketing automation
tools such as Marketo, Pardot, HubSpot, and Google Analytics.---
Power user of networking tools such as LinkedIn, Twitter, Facebook,
and Instagram.--- Exceptional ROI-tracking skills, able to prove
what is -or isn't-working--- Must be a strong public speaker,
comfortable in front of large, senior groups, and a solid
writer.--- Excellent people and management skills to interact with
staff, colleagues, cross-functional teams and third parties. Team
player!--- Must be a strong public speaker, comfortable in front of
large, senior groups, and a solid writer.--- Pragmatic Institute
Certified (PMC) is higher preferred.What we offer: --- While this
role will be based from our Bloomington, MN office, our team is
currently working from home as we navigate COVID-19. Team members
are able to work from the office on a volunteer basis --- 100%
Employer Paid Health Insurance HSA or Base Plan, Dental, Life
Insurance, AD&D Insurance, Short Term Disability, Long Term
Disability --- Additional benefits include Vision, Accident,
Critical Illness, Voluntary Life & AD&D --- Paid Holidays and 4
weeks PTO --- Paid days off to Volunteer --- 401(k) Plan with
employer match --- Competitive benefits and pay --- Small
collaborative teams where you can impact both outcome and culture
--- Ongoing professional development opportunities --- Join a
rapidly growing company that promotes internally Vanco is an Equal
Opportunity employer. All qualified applicants will receive
consideration for employment without regard to race, color,
religion, sex including sexual orientation and gender identity,
national origin, disability, protected Veteran Status, or any other
characteristic protected by applicable federal, state, or local
law.
Keywords: Vanco, Saint Cloud , Product Marketing Manager, Advertising , Saint Cloud, Minnesota
Click
here to apply!
|
Didn't find what you're looking for? Search again!
Other Advertising JobsSenior Media Buyer Description: Colle McVoy leads brands to their next. We combine purpose, innovation and experience in new ways to give businesses a competitive advantage, because brands that set the bar win. To help fulfill this (more...) Company: Colle McVoy Location: Minneapolis Posted on: 03/1/2021 Chief Marketing Officer Description: Norhart is driven by a simple purpose, to create a better way to live through the apartments we build and manage. To fulfill that purpose, we need a fantastic team. As the Chief Marketing Officer, you (more...) Company: Norhart Location: Forest Lake Posted on: 03/1/2021 Sr. Marketing Manager Paid Media Description: Job Information In this role you are responsible for optimization of paid media SEM, Paid Social/Display, Paid Local , email marketing, social media or traditional media for Bobcat.Paid Media: In this (more...) Company: Doosan Bobcat NA Location: Minneapolis Posted on: 02/28/2021 Manager / Senior Manager, Global Product Marketing Chemistry & Immunoassay Solutions (Evergreen) Description: Danaher Corporation Manager / Senior Manager, Global Product Marketing Chemistry Immunoassay Solutions Evergreen in Chaska , Minnesota Meet Your Next Favorite Place to Work Beckman Coulter Diagnostics, (more...) Company: Danaher Corporation Location: Chaska Posted on: 03/1/2021 Performance Media Manager Description: Collective Measures is seeking a Performance Media Manager who will be directly responsible for the oversight and performance of paid social and paid search advertising. You will be a leader within the (more...) Company: Collective Measures - Performance Marketing Location: Minneapolis Posted on: 03/1/2021 Marketing Communications Specialist Description: Gamer Packaging--has earned a reputation as one of the most respected companies in the packaging industry and is widely considered a creative leader in both national and global packaging sourcing. We (more...) Company: Gamer Packaging, Inc. Location: Minneapolis Posted on: 03/1/2021 Manager, Relationship Marketing Description: SummaryThe Manager, Relationship Marketing is responsible for the relationships, marketing strategies and tactics that are intended to support field facing businesses reach their growth goals. This includes (more...) Company: Thrivent Financial Location: Minneapolis Posted on: 03/1/2021 Assistant Media Buyer Description: Ref ID: 02310-9502848658Classification: Media BuyerCompensation: 20.00 to 21.00 hourlyKey ResponsibilitiesMedia and MarketingProvide administrative support with responsibilities including tasks such (more...) Company: Robert Half Location: Minneapolis Posted on: 02/28/2021 Remote Transcript Editors Insurance Audios Description: This is a remote opportunity. Transcription contractors will transcribe audios from their home office VIQ Solutions is looking to work with individuals who have experience proofreading and correcting (more...) Company: VIQ Solutions Inc. Location: Eden Prairie Posted on: 03/1/2021 Product Marketing Manager Description: OverviewWuXi AppTec Laboratory Testing Division's International Marketing Team is looking for a Downstream Product Manager to join our team. We are leaders in providing services to global Pharmaceutical (more...) Company: WuXi AppTec Location: Minneapolis Posted on: 03/1/2021 |